Join us for an insightful and timely online webinar, hosted by GSFA in partnership with Freddie Mac, designed exclusively for real estate professionals. This session will provide you with the knowledge, strategies, and tools to better understand today’s housing market, overcome client challenges, and position yourself for success in an evolving industry.

Topics Covered

• Housing Market Conditions
  Get a comprehensive overview of current housing trends, challenges, and opportunities shaping the real estate landscape.

• Who is Buying in Today’s Market?
  Learn about today’s homebuyer demographics, motivations, and emerging buyer segments to help you tailor your approach effectively.

• Homebuying Barriers and Needs
  Explore common financial, logistical, and emotional barriers buyers face—and discover strategies to help your clients overcome them.

• Mortgage Professionals as an Integral Resource
  Understand the vital role lenders play in the homebuying process and how collaboration can ensure a smoother, more successful transaction.

• HFA Advantage Loan Product
  Dive into the features and benefits of Freddie Mac’s HFA Advantage program, designed to help low- to moderate-income borrowers achieve homeownership with flexible options and competitive rates.

Why Attend?

• Stay up to date with the latest housing market insights.

• Strengthen your ability to serve a diverse client base.

• Network with industry experts and peers.

• Gain actionable strategies to address common buyer challenges.